MAGDALENA BINCZYCKA

Information

→ interview with a client
→ defining the target group
→ researching competition
→ information architecture (card sorting, content audit)

Interaction

→ how to access the information - defining user’s interactions and behaviour
→ stiemap with page types (static, form, blog etc)
→ linking to other services(social media, e-mail)
→ data flow diagrams>

Visual design

→ designing hi-fidelity graphic image
→ using visual identity elements from style guide and pattern library

Live demo

→ live version of webiste with content
→ testing on focus group or remote user
→ A/B testing

Evaluation

→ gaining data from web analytics and surveys
→ testing on focus group or remote user
→ asking for an expert review